Classicals behind the classics

Agency Network: 
Published/Aired: 
May 2013

Description

Most of the Brazilian Symphony Orchestra’s (OSB) audience is older than 65 years. To ensure its survival they needed more admirers. So, how to attract people to a music genre they don’t usually listen to? We shot the orchestra playing classic movies themes and used You Tube to make people realize they already like classical music. As a result we had a 40% increase of young people in the audience and all the orchestra’s concerts for this season are sold out.

Digital advertisement created by Artplan, Brazil for Brazilian Symphony Orchestra, within the category: Recreation, Leisure.

Advertising Agency: Artplan, Rio de Janeiro, Brazil
Art Director: Augusto Correia, Leonardo Marçal, Rodrigo Lopes
Copywriter: Augusto Correia, Leonardo Marçal, Rodrigo Lopes
Web Developer: Leonardo Marçal
Web Production: Augusto Correia, Leonardo Marçal
Agency Producer: Ana Ourique
Photographer: Bruno Foscaldo
Executive Creative Director: Roberto Vilhena
Creative Director: Alessandra Sadock, Gustavo Tirre
Account Executive: Ana Deccache
Account Manager: Pedro Sharp
Media: Tiago Pinheiro
Film Production: Tycoon
Director: Kiko Lomba
Producer: Samara França
Editor: Ralse
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Siderola's picture

Great.

Siderola
Activity Score 713
Copywriter at Grupo Love
Spanky's picture

Orchestras have been doing this for a very long time.

Spanky
Activity Score 4895
Other
duffzin's picture

fucking lion!

duffzin
Activity Score 42
Graphic Designer
kleenex's picture

They nailed it.

kleenex
Activity Score 58777
Web Designer/Developer
jackw's picture

Nice one.

jackw
Activity Score 42
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