Website on YouTube

Agency Network: 
Published/Aired: 
June 2009

Description

It's best if you watch it directly on YouTube:
http://www.youtube.com/watch?v=Elo7WeIydh8

Platform: Linked videos on YouTube.
BooneOakley believes it is the first ad agency to put its website on YouTube.

Contextual theme: Story of Billy, the disastrously failed marketing director.

Digital advertisement created by BooneOakley, United States for BooneOakley, within the category: Agency Self-Promo.

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Highest Rated

Unmotivated Genius's picture

This just goes to show you where they are on their understanding of the interwebs. Modernista! 's web site is smart like this too...not as funny, but pretty smart.

Awesome work guys, you deserve your moment.

Just checked thefwa.com and they made it to site of the day, most likely make it to SOTM.

Unmotivated Genius
Activity Score 100
Art Director
Guest's picture

f*cking great :)

Guest
Guest's picture

awesome!!!

Guest
sirvan's picture

No. Borrowed interest and gimmickery.

It's not a bad VEHICLE for communicating –a clickable Youtube vid– and the content's not bad... but to have that be your entire website is short-sited and pretentious.

And yes, it IS their whole website.

Too bad, because they usually do some pretty good work.

sirvan
Activity Score 29856

+++

"I love some things, and don't love some other things."

ivan's picture

It's not just one video. It's a whole bunch of videos interlinked.

ivan
Creative Director at Ads of the World
sirvan's picture

Yeah... I gave it quite a bit of time. It's well written, and it's a nifty example of what you CAN do w/ YouTube. But it's still a gimmick.

;)

sirvan
Activity Score 29856

+++

"I love some things, and don't love some other things."

Unmotivated Genius's picture

I respect your opinion, but I'm going to have to disagree. If this makes any point at all, it's that they understand how the next generation of web communication is taking place, its not making a viral , print, and television spots to direct people to your site. It's using the web 2.0 sites that people are familiar using and navigating; then developing, hosting, and promoting your content there. No un heard of plug-ins to download,and no crazy loading durations. I'm pretty sure modernista! did something like this with web 2.0 sites.I'd put them in the same category of forward thinkers.

Great Stuff....

Unmotivated Genius
Activity Score 100
Art Director
diegtf's picture

nice

diegtf
Activity Score 34
Creative Director
everartz's picture

yeah whatever!!!!

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

Jealous much?

Guest
Guest's picture

amazing!!!!!!! you really know how to do it

Guest
Guest's picture

I love this.

Guest
Guest's picture

It's taking so long to load that I am bored and am not going to watch it.

Guest
Guest's picture

get broadband :P

Guest
Guest's picture

Started playing right away when I clicked on it. Took a minute to load the whole way, but at least I had somethin to watch instead of a boring loading screen. All and all, I spent way more time poking around this site than I can remember ever doing on a company's site. Nice work.

Guest
Guest's picture

Funny but it's s too long

Guest
Guest's picture

Very nice agency intro. Clearly marks their claim to be different, though the pokes at the 'big 4' were a bit lame.

'The Ones' is clearly a cheap rip off of The Simpsons 'Stonecutters' "We do" song as well. But they are not the first or last to rip off The Simpsons. http://www.youtube.com/watch?v=NBav72i7I3s&feature=related

Guest
Prof's picture

really smart

Prof
Activity Score 1449
Copywriter |

Quite really.

Guest's picture

yeah...i think the simpsons rip is on purpose. i'm not in advertising and don't particularly care for agencies, but i love this site.

Guest
Guest's picture

Saw this on Twitter a few days ago. It's getting insanely high marks there, but I have to admit, web people and non-ad people seem to love this. Well done, Boone Oakley. Wish we were as digitally relevant as you now are.

Guest
LucasPS's picture

GReat!!!!

Love the music :D

LucasPS
Activity Score 523
Copywriter at Bureau Creativo |

Todos somos ignorantes, pero no todos ignoramos lo mismo.

Guest's picture

Congratulations on having no fear of you own sense of humor.

Guest
Advertising Pawn's picture

This is just purely brilliant. Extremely clever demonstration of their understanding of how to leverage new media. Just fantastic.

Advertising Pawn
Activity Score 419
Other |

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Join the rarely updated ad orgy here: http://www.advertisingpawn.com

bompa's picture

Just great. Brilliant work.

bompa
Activity Score 318
Copywriter
Guest's picture

cool

Guest
Unmotivated Genius's picture

This just goes to show you where they are on their understanding of the interwebs. Modernista! 's web site is smart like this too...not as funny, but pretty smart.

Awesome work guys, you deserve your moment.

Just checked thefwa.com and they made it to site of the day, most likely make it to SOTM.

Unmotivated Genius
Activity Score 100
Art Director
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