Bodyscare

Published/Aired: 
May 2007
 Bodyscare
 Bodyscare

Tags

Description

Check out the microsite: http://www.bodyscare.com/

What seems to be a site for body care services at first sight, turns into the scary world of Hostel Part II when any of the buttons are clicked.

Advertising Agency: Saatchi & Saatchi, Italy
Creative Director: Alessandro Orlandi
Art Director: Manuel Musilli
Copywriter: Antonio Di Battista
Web designer: Matteo Giuricin
Post production: Blue Edit
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Username's picture

even that i dont understand italian, this is a really goood work, much more if you saw Hostal I.

Username
Activity Score 153
Copywriter at DDB Mx
klaussnow's picture

wow, creepy cool.

klaussnow
Activity Score 1635
Art Director |

... its already been done...

ivan's picture

I just watched Hostel 1. Tarantino at its best. This micro site makes sense now.

ivan
Creative Director at Ads of the World
Minimum's picture

One thing about the movie Hostel I hated was the terrible insight in culture. He portraied people in such a wrong way. The most terrible thing was when he tought EVERYBODY in The Netherlands talk German. I was so aggrevated in that part. To give a whole country a wrong language is unforgivable for such a big moviemaker.
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Minimum
Activity Score 1428
Graphic Designer |

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

ivan's picture

Maybe it was intentional. Just to point out that everything was skewed. I mean Slovakia isn't like it was portrayed either.

ivan
Creative Director at Ads of the World
Minimum's picture

My point, he messed it all up. I don't think it was intentional but just very bad research. It is not the first time I heard Americans talk about Dutch people like they were Germans. When you corrected them, the first thing you hear is...whats the diffrence. 75% of the time they think the whole Eastern of Europe talks Russian. I just find it a bit narrowminded. If Tarantino just did his homework about the country's involved, he could make a diffrence about the way the rest of the world thinks of 'the ignorance' of Americans.

Yes I do realise I am acting just in the same way by thinking all Americans make these mistakes. Obviously I do not think this, but I know a lot of people do. So he had the chance of making a little diffrence that way. Sadly he just made it more obvious.

Minimum
Activity Score 1428
Graphic Designer |

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

nosajm's picture

FYI, Quentin Tarantino is not the director of Hostel, Eli Roth directed it.

nosajm
Activity Score 20
Creative Director
Minimum's picture

My bad then, than my opinion is that Eli Roth did a very bad geographical job
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Minimum
Activity Score 1428
Graphic Designer |

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Chris's picture

you sound like your pretty annoyed minium, why dont you come out to eastern europe, I know a really great hostel,
It has real good looking, easy girls too. ;)

Chris
Activity Score 1925
Art Director
Minimum's picture

hahahahaha, only if there are drugs. Otherwise no. I want to be high and trippy the entire time your torturing me kay?
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Minimum
Activity Score 1428
Graphic Designer |

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Chris's picture

Slovakia is a pretty scary place i thought, i can tell why they chose it.

Chris
Activity Score 1925
Art Director
elmikel's picture

O Chris, you don't see beyond your city, do you? Otherwise you wouldn't talk this shit.

elmikel
Activity Score 1147
Illustrator
Chris's picture

Im sorry mate, i stick to my words and I'm entitled to my own opinion.
I live in eastern europe and that city is just not nice.

sorry, no offence intended.

Chris
Activity Score 1925
Art Director
TopJeff's picture

Great concept and pretty good execution. What I really like about this piece is that it leverages the unexpected.

Most of the web has become so focused on being predictable and immediately obvious that there is a whole side of traditional entertainment that is being lost. If you go back 15 or more years, CD-ROMs were packed with "easter eggs" and video games were all about the special key sequences that would open up new levels and mini-games. These days I feel like the art of surprise has been lost.

Jeff

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TopJeff
Activity Score 479
Marketing Manager
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