Have you heard of the "Podfasting" phenomenon? Studies show that upwards of 25% of people listen to podcasts at a higher speed in order to consume more content -- and speed through ads. This presented a unique opportunity to help global investments company BNY Mellon stand out.
To prove that when it comes to creating greater financial outcomes, BNY Mellon truly does "consider everything," Havas created an ad that speaks directly to these well-informed super listeners. The idea was simple. A 15 second audio ad was recorded, then slowed down to 30 seconds, and placed in the middle of The Economist's Money Talks podcast. So for those listening at double speed, this ad is literally the only thing that sounds normal.
Digital advertisement created by Havas, United States for BNY Mellon, within the category: Finance.