Unscripted is a series of online films celebrating the intangible, infectious joy of loving something just because it’s what feels right to you. Underneath each story runs a fundamental human truth—that when you love something this much—it’s stirring, entertaining, and inspirational. These are real enthusiasts, and these are their true stories of timelessness, adventure, and the sheer joy of the BMW brand.
Digital advertisement created by GSD&M, United States for BMW, within the category: Automotive.
Chief Creative Officer: Mike Wilson
Group Creative Directors: Jay Russell
Creative Directors: Robert Lin, Jeff Maki, Bill Marceau
Art Director: Bill Marceau
Executive Producer: Jeff Johnson
Producer: Aaron Kovan
Account Service: Coley Platt, Tiffany Dixon, Leah
Director: Matt Mulder
Editor: Shawn Fedorchuk
Music: Matt Hutchinson
Producer: Sarah Shipley
Line Producer: Dawn Rose
Director of Photography: Trevor Fife