Brief: Connectivity is key for car brands. But in people's digital routine, BMW is not yet top of mind. How can we change that?
Idea: Simply illustrated ads highlight specific features of BMW Connected. In short online videos, we engage our busy target group while browsing. The seamless transition shows them how smoothly BMW Connected fits in to their digital life. In the same style, print ads transform the message to the offline world. Both channels lead to our website where users learn the features through scroll-through storytelling.
Digital advertisement created by Miami Ad School, Germany for BMW, within the category: Automotive.