Play Next

Agency Network: 
August 2020
BMW: Play Next
BMW Digital Ad - Play Next


BMW UK have enlisted Edith Bowman to host a brand new 10-part podcast series that talks to pioneers in music on a range of hot topics facing the industry. The podcast, Play Next will also feature tracks from Edith’s top picks of the hottest new artists to have on your radar. Episode 1 is available to stream on Weds 12 August.
BMW’s Play Next podcast series will invite some of the key players in music to take a deeper look at the big topics facing the industry, including the future of festivals in a post-covid-19 world, the role of technology in music production and where it goes next, and the power of music in driving change for social movements.
The podcast will bring some of the most pioneering musicians to the table to talk about topical matters in the industry. It’s unscripted and relevant but with a BMW lens of quality curation. The series will cover topics that are both timely and relevant as well as personal to the music fan, whether that be the future of festivals, gaming and the rise of esports, or even music and social change. BMW has a long history of involvement in music and festivals. Alongside local partnerships with Snowbombing and Tomorrowland, for the last three years they have been one of the official partners of the Coachella music & arts festival which was the basis for the #roadtocoachella campaign. The brand has also tied music into their Frieze art fair, golf and Formula E events and opened them up as opportunities for new bands. Music also has a strong link to the automotive business as cars are the number one place for people to listen to it, which is why in January 2020 BMW launched Connected Music to create seamless sync between their driver’s streaming service and BMW dashboard.

Digital advertisement created by Wasserman, United Kingdom for BMW, within the categories: Automotive, Public Interest, NGO.

Advertising Agency: Wasserman, UK
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