For the past 35 years, BMO has invited its privileged customers and employees to a unique evening, a private Christmas concert, in celebration of the holidays. The concert is performed by BMO’s long-time partner, the Montreal Symphony Orchestera. It's a way to thank BMO's customers and employees as well as highlight the importance of their relationship.
Following the ban on gatherings imposed by Premier Legault to counter the spread of COVID, this beloved, long-time tradition had to be rethought. BMO commissioned FCB to find a creative and personalized way to say thank you to customers and employees alike while providing them with some entertainment. In collaboration with BLVD, the agency created an augmented reality application that allowed customers and employees to invite orchestra musicians into the comfort of their homes and keep the tradition alive.
Digital advertisement created by FCB, Canada for BMO, within the category: Finance.
Creative director: Sylvain Dufresne
Creative: Sylvain Dufresne, Sébastien Robillard, Jean-Simon Charland
Advisors: Krystelle Ruest, Julie Simon
Production agency: Anick Rozon
Production: Marc-Antoine Lambert, Geneviève Trépanier, Nicolas Dubé-Pauzé / BLVD
Director: Robert Bock
Integration/programing: Nathan Couture-Dumais
Sound: Sylvain Roux, Andres Norambuena / BLVD
Music: Orchestre symphonique de Montréal
Client: François Morin, Mélanie Miron