Agency Network: 
Published/Aired: 
February 2010
Black Sunshine Coffee:  Pure black
Black Sunshine Coffee Digital Ad -  Pure black

Description

Check out the site: http://www.pureblacksunshine.com

With no brand name, identity or packaging, we were tasked with introducing a rare type of Caribbean coffee bean into Canada. Using the exclusivity of the beans, as well as the addictive nature of the product itself, we turned what most already consider their #1 vice into a high-end drug: Black Sunshine. Visit the dealer, check out the product and complete the deal. But be careful: patience is limited and those guns are loaded.

Digital advertisement created by Extreme Group, Canada for Black Sunshine Coffee, within the category: Fashion.

Advertising Agency: Extreme Group, Toronto, Canada
Chief Creative Officer: Shawn King
Creative Director: Matt Syberg-Olsen
Art Director: Mike Schonberger
Copywriter: Matt Hubbard
Digital Production Company: lollipop
Interactive Creative Director: Michael Gramlow
Executive Producer: Amanda Loughran
Project Manager: Laura Richardson
Flash Developer: Dan Purdy
Live Action Director: Frank Hoedl
Editing House: Poster Boy Edit, Toronto
Editor: Mark Paiva
Post Production: Crush
Music / Sound Design: Keen
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Highest Rated

Quinner's picture

I liked this. Would have liked a little more interaction with the dealers though. Well done. Nice one.

Quinner
Activity Score 48
General Manager
Quinner's picture

I liked this. Would have liked a little more interaction with the dealers though. Well done. Nice one.

Quinner
Activity Score 48
General Manager
SAM75's picture

Sorry, but what is this? Is this a prison cell? Is that guy a cop looking into cell? So who is in cell? Coffee beans?

SAM75
Activity Score 220
PCrowe's picture

It's a screen shot of the website, not a print ad. Check out the site and all your questions would be answered.

PCrowe
Activity Score 12
Planner at Extreme Group
xcreativity's picture

im not a big fan of the visual

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

sirvan's picture

coffee = drugs. Ok, got it.

sirvan
Activity Score 29856

+++

"I love some things, and don't love some other things."

hufflepoff's picture

no

hufflepoff
Activity Score 430
Art Director at shwing
Appolonia's picture

i like the visual..but ..it's a bit weird that there is no message or logo even.how are people to guess that its a coffee ad. :/

Appolonia
Activity Score 298
Copywriter at memark branding agency
PCrowe's picture

It isn't an ad. It is a screenshot from the website. Drop by pureblacksunshine.com or read the accompanying caption and you will understand.

PCrowe
Activity Score 12
Planner at Extreme Group
PCrowe's picture

It isn't an ad. It is a screenshot from the website. Drop by pureblacksunshine.com or read the accompanying caption and you will understand.

PCrowe
Activity Score 12
Planner at Extreme Group
Sven Gali's picture

Right visual wrong product.

Sven Gali
Activity Score 845
Photographer
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