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#DoeSeuToque

Agency Network: 
Published/Aired: 
November 2019
Bio Oil: #DoeSeuToque
Bio Oil Digital Ad - #DoeSeuToque

Description

#Doeseutoque was a movement that supported women to switch touching their phones to touching their breast. The message was spread by influencers and global actresses who shared a photo whit a heart in the middle. The heart means the Instagram like, so it stimulated women to donate their touch to something that really matters, breast cancer auto exam. The message reached the heart of over 1 million people.

Digital advertisement created by BFerraz, Brazil for Bio Oil, within the categories: Beauty, Public Interest, NGO.

Advertising Agency: BFerraz, São Paulo, Brazil
Creative Director: Daniel Ottoni
Head Of Art: André Kovadloff
Art Director: Paula Corbeta, Giulia Campos
Copywriter: Aline Fucs
Account Director: Aline Calbucci
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