#Doeseutoque was a movement that supported women to switch touching their phones to touching their breast. The message was spread by influencers and global actresses who shared a photo whit a heart in the middle. The heart means the Instagram like, so it stimulated women to donate their touch to something that really matters, breast cancer auto exam. The message reached the heart of over 1 million people.
Digital advertisement created by BFerraz, Brazil for Bio Oil, within the categories: Beauty, Public Interest, NGO.