VowToMyself

BetterMe is the fastest-growing family of Health&Fitness apps in the world, with over 95 million users from 190 countries.
In its latest campaign, developed by DRAMA QUEEN, BetterMe turns the well-known cliché of the marriage vow into a manifesto of self-acceptance. Standing for the mindful approach to self-improvement, sports and dieting, BetterMe puts self-acceptance and self-love at the heart of their mission. This campaign underlines the idea that only self-acceptance and self-support lead to an efficient way to wellness. That only a person who learned to love and support himself no matter what can stand the long way to the better version of himself.