VowToMyself

Agency Network: 
Published/Aired: 
July 2021

Description

BetterMe is the fastest-growing family of Health&Fitness apps in the world, with over 95 million users from 190 countries.

In its latest campaign, developed by DRAMA QUEEN, BetterMe turns the well-known cliché of the marriage vow into a manifesto of self-acceptance. Standing for the mindful approach to self-improvement, sports and dieting, BetterMe puts self-acceptance and self-love at the heart of their mission. This campaign underlines the idea that only self-acceptance and self-support lead to an efficient way to wellness. That only a person who learned to love and support himself no matter what can stand the long way to the better version of himself.

Digital advertisement created by Drama Queen, Ukraine for BetterMe, within the categories: Health, Sports.

Advertising Agency: Drama Queen, Kyiv, Ukraine
Production And Postproduction: Tvlab
Director: Ben Brand
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