Hello Happy

June 2018

Also From This Campaign 2


Benefit's golden rule: don’t take yourself (nor your makeup) too seriously. This is why Benefit's instant beauty solutions are all about making beauty feel good and be fun. Because laughter is the best cosmetic, showcasing your best and most truthful self. Benefit Cosmetics are like your super funny, free-spirited, badass girlfriend. You count on them to always have your back, to break some rules and be down for a good time. We wanted to spread the laugh and were more-than-happy (pun intended) to communicate this joyful global message around 44 countries.

Advertising Agency: Orchid Creation, New York City, United States of America
Motion Graphic Artists: Marina San Juan, Antoine Duong
Character Animator: Ariel Garcia
3D Artist Team: Albert Carruesco, Thais Altes, Gerald Bernal, Nestor Ramos
Project Managers: Gianna Summa, Elisa Martinez, Daniela Varela
Creative Director: Daniela Varela
3D Lead Artist & Art Director: Bernat Cassasnovas
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kleenex's picture

fun little items.

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