To promote the Belfius Direct Mobile app in a fun and playful way, Saatchi & Saatchi Belgium and Belfius bank decided to offer their customers and non-customers a totally new interactive experience. For this, they teamed up with the Belgian DJ producer Lost Frequencies, who is high in the charts with his new track “Beautiful life”. In the accompanying video you see a man who travels back in time to relive a unique moment in his life. Via the mobile app you can now choose how the romance in the video continues. A unique momentum in Belgian music industry.
Digital advertisement created by Saatchi & Saatchi, Belgium for Belfius, within the category: Finance.
Creative Director: Niels Schreyers
Creatives: Sebastiaan Dessaux, Yannick De Haes
Managing Director: Christina Lemahieu
Account Director: Valérie Vanheygen
Account Executive: Kim Devos
Digital Producers: Ismael Bellarbi, Bart Vermijlen
PR Director: Kathy Van Looy
Web Design / Graphics / Digital Production Company: This Page
Production Company TV / Post-production / Soundproduction: Soulvizion