beIN SPORTS Farewell Jersey

Agency Network: 
May 2019
beIN SPORTS: beIN SPORTS Farewell Jersey
beIN SPORTS Digital Ad - beIN SPORTS Farewell Jersey


Autographed jerseys are a way in which athletes give fans a memento they can keep and enjoy forever. (Andres Iniesta himself probably signed thousands of these throughout his career.) As the exclusive broadcaster of the Spanish LaLiga where Andres Iniesta made history, beIN SPORTS USA decided to reverse this dynamic and give fans in the USA the opportunity to sign a Farewell Jersey through Instagram as a parting gift that would be given to Andres Iniesta who retired from Barcelona after 21 years of history and success.

Digital advertisement created by VMLY&R, United States for beIN SPORTS, within the category: Media.

Executive Creative Director: Federico Hauri
Associate Creative Director: Ricardo Chuecos
Art Director: Cristian Duran, Jose Ibañez, Lauren Solberg, Oscar Aragon
Copywriter: Jorge Calvo, Mike Shaheen, Hernan Bacchi, Alex Molinos
Additional credits: Juan Ochoa / Marketing Director beIN SPORTS, Carlos Casado / Head of Social beIN SPORTS
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kleenex's picture

Cool concept.

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