Sobriety Test Mobile App

Agency Network: 
September 2011


We want people to drink Beck’s responsibly – that’s why we created a mobile app that tests your sobriety. When drunk, one cannot perform even the simplest task – like fitting a key into a keyhole. And, as we all know, Beck’s logo is - a keyhole with a key! So, we designed the simple sobriety test app: in order to test your driving ability, you need to keep a key in a moving keyhole for 25 seconds. Fail to do so, and the app automatically dials the cab company in your area. When you drink and drive, there’s no going Beck’s!

Digital advertisement created by Leo Burnett, Serbia for Beck's, within the category: Alcoholic Drinks.

Links to the App: iPhone, Android
Advertising Agency: Leo Burnett, Belgrade, Serbia
Creative Director: Anja Radulovic
Art Director: Rade Saptovic
Copywriter: Dubravka Strbac / Vukojevic
Additional credits: Vladimir Vucicevic, Andreja Milkic
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Highest Rated

VGreg's picture

Nice idea!!!
Keep it up

Activity Score 18
Dr. Dockta's picture

WTF!? I hope no one really uses it for testing driving abilities.

Dr. Dockta
Activity Score 35
Nuntype's picture

Kind of cool idea but I think the approach is way too cavalier for something as serious as drink driving

Activity Score 71
bate_palmas's picture

I wish they had used the insight more cleverly!!! Great insight, great use of the logo, very so-so execution.

Activity Score 1479
kleenex's picture

not bad, but will the people really use it???

Activity Score 58777
Web Designer/Developer
VGreg's picture

Nice idea!!!
Keep it up

Activity Score 18
jackmancer2017's picture
Activity Score 6992
Copywriter at Editor/Student
NicoCiego's picture

oh, nice one becks.

Activity Score 1031
Art Director at Quezon City Philippines
Nike Diesel's picture

Totally useless app!

If you have to take a test in the first place, you've obviously been drinking and therefore leave the car.

Stupid app.

No stars.

Nike Diesel
Activity Score 13708
Art Director
raulbanderas's picture

No one will use it, specially if he is drunk

Activity Score 357
Glut's picture

nice approach!

Activity Score 3935
Public Relations at Glut. Ideas Boutique.
drunk dave's picture

What cars are they driving in Serbia that you need to use a key and not the remote?

drunk dave
Activity Score 1066
Copywriter at Publicis South Africa
aniruddha.chowkidar's picture

No drinking and driving, message delivered.

Activity Score 15
The School of Business Logistics
kaytav's picture

No one will use it, specially if he is drunk

Activity Score 3
satyen4uall's picture

:) cool idea...let's see how long it works & how much the people like it

Activity Score 2
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