Be More Awake

Agency Network: 
July 2019


Animated digital content to help people think about how they feel about being tired, as opposed to simply talking about the benefits of getting a new mattress.

Digital advertisement created by Mass Minority, Canada for Beautyrest, within the categories: House, Garden, Retail Services.

Advertising Agency: Mass Minority, Toronto, Canada
Audio: Orange Studios
Chief Creative Officer: Brett Channer
Creative Director: Brett Channer
Creative Director: Gary Holme
Creative Director: Sarah Gencarelli
Art Director: Gary Holme
Writer: Sarah Gencarelli
Illustrator: Danny Williams
Editior: Danny Williams
Account Director: Christine McArthur
Account Executive: Gabriel Pirvu
Producer: Jessica Holloway
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