Animated digital content to help people think about how they feel about being tired, as opposed to simply talking about the benefits of getting a new mattress.
Digital advertisement created by Mass Minority, Canada for Beautyrest, within the categories: House, Garden, Retail Services.
Audio: Orange Studios
Chief Creative Officer: Brett Channer
Creative Director: Brett Channer
Creative Director: Gary Holme
Creative Director: Sarah Gencarelli
Art Director: Gary Holme
Writer: Sarah Gencarelli
Illustrator: Danny Williams
Editior: Danny Williams
Account Director: Christine McArthur
Account Executive: Gabriel Pirvu
Producer: Jessica Holloway