Agency Network: 
Published/Aired: 
March 2010
Beach Park:  Slide
Beach Park Digital Ad -  Slide

Description

To experience this ad, click to open it in full size, then scroll down.

To promote Beach ParkComplex (water park and resort located in Fortaleza- Brazil) and its attractions, PMWEB (CRM and Digital Marketing for Hotels & Resorts) innovated/ thought out of the box. Through Insano (Portuguese for insane), one of the biggest water parks slides, nearly vertical drop, the company created the biggest e-mail marketing piece in the world. The artwork utilizes the rolling bar as a way of showing the user the sensation of going down Insano. That said, E-mail Marketing, one of the most classic ways of handing in ideas, products and services via direct marketing, acquires a new dimension: the interaction one, translating to the virtual world a real experience and impacting users like never before.

Digital advertisement created by PMWEB, Brazil for Beach Park, within the category: Recreation, Leisure.

Advertising Agency: PMWEB, Porto Alegre, Brazil
Planning: Caroline Miltersteiner, Rodrigo Schaurich, Karine Osorio
Creative Directors: Andre Nique
Art Director: Brenner Cruvinel e Henrique Pochmann
Copywriter: Andre Nique
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sirvan's picture

I kinda like it!

sirvan
Activity Score 29754

+++

"I love some things, and don't love some other things."

R U serious's picture

" [...] Biggest email marketing piece in the world [...] "??? Pleeaaaseee... What was the previous record?

...by the way, we all should vote for Guinness Book for the title: "The most useless book in the world".

PS: the ad is not bad but these descriptions kill me.

R U serious
Activity Score 406

Say my name, say my name...

atb2005's picture

I think they said "the longest", not "biggest". And if they said "biggest", I am sure they meant "longest" as in the longest ad. Maybe the explanation wasn't translated well into English. It does seem a little convoluted.

That aside, this is one the very best ads ever created! It really hooks you.

atb2005
Activity Score 13489
fauxjebus's picture

Nice idea. The translation of 'Have you imagine it LIVE' is a bit wonky but I'm sure it makes sense in Portuguese. The type at the bottom is not quite centred but overall I think the execution is pretty tight.

fauxjebus
Activity Score 497
Art Director at Trigger
hadrianapolis's picture

Its great!!!

hadrianapolis
Activity Score 727
Ramezani's picture

no it is not.
look here, this was done better for two years by jung von matt

http://awards.jvm.de/alster/iwc/

Ramezani
Activity Score 307
Art Director at Art Director
atb2005's picture

Thanks for sharing that link! But these are not quite the same. The IWC one doesn't have this sort of adrenaline pumping feel to to it.

atb2005
Activity Score 13489
supertav08's picture

they are different
these you feel like falling
the other you want to discover whats deeper
are the same if you think both are only long banners

supertav08
Activity Score 198
tbwa/guatemala
Adaddicted's picture

Both are good.

Adaddicted
Activity Score 3403
Art Director |

withalltherespects

Ramezani's picture

of course this one is good too, but nothing new and great, is it?

Ramezani
Activity Score 307
Art Director at Art Director
bats's picture

its damn cool.
Smart!

bats
Activity Score 73
Art Director
Hiperion's picture

Simple and fun...
perfect, guys!!!

Hiperion
Activity Score 3092
Creative Director at zinkproject Valencia
My_friend_Goo's picture

Awesome...

My_friend_Goo
Activity Score 292
Copywriter at Awesome promegranate
wildbore's picture

ya! cool idea!

wildbore
Activity Score 749
Creative Director at - - -
Martijn's picture

I've seen the same for Renault, 2 years ago.

Martijn
Activity Score 1876
Copywriter at nurun |

https://twitter.com/Martijndotfr

whatthefudge's picture

As always, I don't give a f**k if it's been done a zillion times before by someone else for a totally different product/service/whatever. This execution is absolutely spot-on, kudos!

whatthefudge
Activity Score 1262
Marlus Lau's picture

Nice!

Marlus Lau
Activity Score 1788
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Pccs's picture

Although its quite good, it really looks like the summit on the summit HP hot site.

Pccs
Activity Score 210
Graphic Designer
xcreativity's picture

great approach!

xcreativity
Activity Score 2356

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

_sai_'s picture

big size

_sai_
Activity Score 32
pepsiice's picture

like the optics :)

pepsiice
Activity Score 251
Graphic Designer
TheUgne's picture

Might be abit lost in translation... but the idea IS amazing!!!!;]

TheUgne
Activity Score 11
TheUgne's picture

Might be abit lost in translation... but the idea IS amazing!!!!;]

TheUgne
Activity Score 11
Draper's picture

Nice. But Jung von Matt did something similar before. Both are good.

Draper
Activity Score 179
Creative Director
supertav08's picture

idea is amazing
art could be better

supertav08
Activity Score 198
tbwa/guatemala
Guest's picture

superb

Guest
Guest's picture

tosco!

Guest
Magood's picture

Nice!

Magood
Activity Score 125
Copywriter
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