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Do you seem racist?

Agency Network: 
Published/Aired: 
March 2019
BBG Telecom: Do you seem racist?
BBG Telecom: Do you seem racist?
BBG Telecom: Do you seem racist?
BBG Telecom: Do you seem racist?
BBG Telecom: Do you seem racist?
BBG Telecom: Do you seem racist?
BBG Telecom Digital Ad - Do you seem racist?
BBG Telecom Digital Ad - Do you seem racist?
BBG Telecom Digital Ad - Do you seem racist?
BBG Telecom Digital Ad - Do you seem racist?
BBG Telecom Digital Ad - Do you seem racist?
BBG Telecom Digital Ad - Do you seem racist?

Description

Campaign of endomarketing for the International Day for the Elimination of Racial Discrimination, date observed annually on 21 March.

The conceptual motto of the campaign, Do you seem racist ?, was created to impact people in a reflective way. The proposal was to highlight the unconscious practices of racism in everyday life, whether through speeches, actions or thoughts. This is what is called structural racism. The racist expressions were written with distorted typographies, representing the distortion of reality of what is said and what is meant from what is verbalized. The images contrast with the usually positive, light or funny content given to this type of speech, thus leading the viewer to wonder if that speech fits into their daily life, making them think about it.

Digital advertisement created by Prosppecta, Brazil for BBG Telecom, within the categories: Electronics, Technology, Media.

Advertising Agency: Prosppecta, Recife, Brazil
Creative Director / Copywriter: Douglas Carias
Art Director / Illustrator: Rafael Lira
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