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BBC Pulse

Published/Aired: 
March 2018

Description

News wanted to find a new UX way to connect with the audience. They wanted to have a seamless connection with the public. BBC Pulse is a compatible app with BBC News for smartwatches that based on your emotional reaction to news will keep you informed and also inform about what matters to society. Now news becomes a two-way communication. You listen to them, but they also listen to you.

Digital advertisement created by Miami Ad School, Spain for BBC, within the category: Media.

Advertising School: Miami Ad School, Madrid, Spain
Art Director: Jaime Suárez
Copywriter: Paula Cabanillas
Tutor: Pranay Suri
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