The official Infinity film experience

Agency Network: 
November 2010


An epic journey through people's ideas coming to life. It's Infinity from Batelco that took over 1 year in the making - Infinity the biggest innovative online ad Film.

Join over 113000 fans and still counting on Exclusive film Making-of all the scenes. Exclusive interviews with the directors and VFX team. Behind the scenes Pictures.

Digital advertisement created by FP7, Bahrain for Batelco, within the category: Electronics, Technology.

Advertising Agency: FP7/BAH, Bahrain
Creative Director: Fadi Yaish
Art Directors: Gautam Wadher, Fadi Yaish
Copywriter: Aunindo Anoop Sen
Acccount Director: Mohammed Sabra
Directors: Alexander Kiesl, Steffen Hacker
Prodution: Cityfilm, Beirut
Excutive producer: Marc Hadife
Producer: Joyce Hadife
In collaboration with: Spy Films, Toronto
Producer: Peter Oad
Music: AOC, Paris
Online: Stink Digital, London
Batelco Executive Marketing Manager: Abdulla Abu Idrees
Batelco Campaign Brand Manager: Mohammed Dashti
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lahaff's picture

This is so cool.

Activity Score 1518
Hiperion's picture

It´s so tacky...
As spectacular as empty.

Activity Score 3138
Creative Director at zinkproject Valencia
Guest's picture


- Great end line, it was perfect ("what are you thinking about")


- Way too long with too few ideas. There were what, 5 or 6 "imaginations running wild" in that ad? In almost 3 minutes? Could have done that in 30 seconds. Add more and shorten each one up.
- Don't call your own ad epic. This is NOT epic. And even if it was, by calling it epic yourself, you would have eliminated the epicness (not a word, I know) of it.
- What does Batelco do? If I didn't know, I would think venture capital, or product innovation, or something along those lines. But they're a phone company. What? Yeah, a phone company is somehow making epic ideas come to life.

I know every company out there wants to make an incredible ad that makes people cry or feel warm and fuzzy inside, but when your company can't possibly hope to do that in real life, your ad becomes useless. One of the only successful implementations of this type of ad by a company that you would think is incompatible with it is the Apple "Change the World" ad from long ago.

Text IDEA to 55522 to create a new ad.

CommandZ's picture

An utterly vapid time waster is all I'm left with after viewing this. And while some of the CG was passable most of it had very unconvincing psychics.

Activity Score 2517
Creative Director
Guest's picture

Those who cannot become anything become critiques :)

morse's picture

Good special effects, but feels empty.

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture

where exactly would a 3 min commercial be played. I think it would have the same impact in a shorter spot. I was tempted to skip this ad about a minute into it.

Yarp's picture

The question I asked myself at the end was "What does Batelco do?" That's bad considering it's three minutes long.

Activity Score 385
Copywriter at Freelance
Guest's picture

It is a purely production showcase, I cant put my hands on a concept that links Telecom and thinking, add to it the name of this "epic" (Infinity)? And bringing ideas to life? what ideas? and how is a telecom company working to bring our ideas to life? And that was not thinking, that was dreaming, fantasizing, imagination for no real benefit to society, the only benefit i saw, is the woman driving that Audi 4x4, where it transforms into a smart size to fit in the parking spot!!! :D

Guest's picture

it's so cool

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