The Good Road
Description
Digital advertisement created by Ogilvy, India for Bangalore traffic police, within the category: Public Interest, NGO.
Advertising Agency: Ogilvy, Bangalore, India
National Creative Directors: Abhijit Avasthi, Rajiv Rao
Group Creative Director: Shamik Sengupta
Executive Creative Director: Joono Simon
Business Heads: Poran Malani, Tithi Ghosh
Creative Technologist: SV Ramanan
Creative Director / Art Director: Vinci Raj
Creative Director / Copywriter: Sraman Majumdar
Illustrator: Sneha Nidhin
Account Management: Asheesh Malhotra, Purab Bhat, Heval Patel, Sindhu Menon, Akshatha Poojari, RV Ishwar
Tech Partner: Circuitects
Production Houses: Eye Wish / Adbhut Films, Triangle Films, Rolling Dice
Additional Advertising Agencys: Yousef Anani, Hemanth Kumar, Vishwanath, Srikanth, Arun, Jayanth, Abhilash, Ayelin, Kegan, Raka, Arvind
National Creative Directors: Abhijit Avasthi, Rajiv Rao
Group Creative Director: Shamik Sengupta
Executive Creative Director: Joono Simon
Business Heads: Poran Malani, Tithi Ghosh
Creative Technologist: SV Ramanan
Creative Director / Art Director: Vinci Raj
Creative Director / Copywriter: Sraman Majumdar
Illustrator: Sneha Nidhin
Account Management: Asheesh Malhotra, Purab Bhat, Heval Patel, Sindhu Menon, Akshatha Poojari, RV Ishwar
Tech Partner: Circuitects
Production Houses: Eye Wish / Adbhut Films, Triangle Films, Rolling Dice
Additional Advertising Agencys: Yousef Anani, Hemanth Kumar, Vishwanath, Srikanth, Arun, Jayanth, Abhilash, Ayelin, Kegan, Raka, Arvind
Apr 15, 2014 - 4:56S.Shivaramakrishnan
Great to hear that the Bangalore Traffic Police have already taken steps to make sure this amazing idea is adopted by everyone. They are starting with their own men-in-white and will soon encourage the public to take it up as well.
Copywriter at Ogilvy, Bangalore, India
Jun 06, 2014 - 2:40Divya Padavarat
Great idea to attract young consumers and tackle the issue.
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