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We unbelieve

Published/Aired: 
April 2017

Description

Bai launched its Unbelieve Manifesto featuring Justin Timberlake, the brand’s Chief Flavor Officer. Now, the brand is continuing the Unbelieve campaign at Tribeca Film Festival with the premiere of its short film series “Unbelievers,” produced in partnership with Tribeca Studios. The series profiles individuals who embody Bai's mission to challenge the status quo and innovate with passion and purpose.

Filmmakers: Henry Busby, Sasha Levinson
Creative: Bai BXG
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kleenex's picture

okay Justin.

kleenex
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