Running Together, an app that allows you to participate in real time in Madrid's annual charity race “Put the brakes on” from anywhere in the world. AXA Insurance partnered with Ponle Freno to increase the number of participants that will join the race by creating the app Corremos Juntos (Running together). To promote the app, we travelled across Spain to find real stories told by real people who have been affected in some way by traffic accidents and will be running the race via the app. You can find these stories at www.axa.es/corremos
Digital advertisement created by Leo Burnett, Spain for AXA, within the category: Finance.
Creative Directors: Juan García-Escudero, Fernando Martín, Javier Álvarez
Art Directors / Copywriters: Alejandro Hernán, Javier Martínez, Fred Bosch
Technical and Production team: Victor Moreno, Lara Ruiz, Álvaro Aparicio, Álvaro Queizan, Cristina Baixas