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Small Sips, Big Impacts

Published/Aired: 
August 2020
Aware.org: Small Sips, Big Impacts
Aware.org: Small Sips, Big Impacts
Aware.org: Small Sips, Big Impacts
Aware.org Digital Ad - Small Sips, Big Impacts
Aware.org Digital Ad - Small Sips, Big Impacts
Aware.org Digital Ad - Small Sips, Big Impacts

Description

The excuses and exceptions some parents make for underage drinking such as "it's a family celebration, it's harmless" lead to bigger issues with alcohol. The message of the campaign is simple "Your excuses and exceptions become their consequences."

Digital advertisement created by Vega School of Brand Leadership, South Africa for Aware.org, within the category: Public Interest, NGO.

Advertising School: Vega School of Brand Leadership
Copywriter: Fezile Biyela
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