Attention Test

Agency Network: 
September 2012


And this is the URL of the experience:

Digital advertisement created by DDB, Spain for Audi, within the category: Automotive.

Advertising Agency: DDB, Spain
General Creative Director: José María Roca de Vinyals
Executive Creative Director: Fernando Barbella
Creative Directors: Alejandro Arriagada, Jaume Badia
Art Director: Fernando Alcazar
Copywriter: Xavi Gimeno
Illustrator: Fernando Alcazar
Project Leader: Silvia Carrascosa
Account Executive: Sara Alias
Programming: Francisco Hinojosa
Technical Direction: Emilio González
Digital Production: Psycle Interactive Limited
Visual Production: Utopic
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kleenex's picture

not really seeing this.

Activity Score 58791
Web Designer/Developer
venom_elite's picture

Actually I saw all those things while the video was buffering and was wondering why the hell I couldn't click them.

Activity Score 772
Art Director
mr.x's picture

I like it. Smart use of youtube. But what's the product, the benefit here? Does Audi have a product that increases attention or some kind of smart system built in their cars?

Activity Score 998
Forsbergs Skola
grubstubbs's picture


Activity Score 70
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