Never Stop Daring

In 2018, the French school of management Audencia revealed its new slogan: "Never Stop Daring", which reaffirms the essence of its brand internationally: audacity. To accompany this change, Audencia introduces its new brand campaign, symbol of its singularity and its values. Its form is audaciously offbeat, far from a classic corporate film for a (French) school. This movie multiplies historical and contemporary cultural references in a humorous way. This new campaign aims to break the clichés about business schools.

Faithful to its commitment to co-creation, all the background actors are students and staff from Audencia.