Description
In 2018, the French school of management Audencia revealed its new slogan: "Never Stop Daring", which reaffirms the essence of its brand internationally: audacity. To accompany this change, Audencia introduces its new brand campaign, symbol of its singularity and its values. Its form is audaciously offbeat, far from a classic corporate film for a (French) school. This movie multiplies historical and contemporary cultural references in a humorous way. This new campaign aims to break the clichés about business schools.
Faithful to its commitment to co-creation, all the background actors are students and staff from Audencia.
Digital advertisement created by Campus Com, France for Audencia, within the category: Education.
Copywriter / Script: Sabine Lieury
Account Manager: Coralie Hardy
Production Company: Sixtine
Producer: Jan Belletti
Director: Tom Evrard
Production Manager: Margot Canton Lamousse
Additional Credits: Frank Dormont, Frédéric Sénard