Never Stop Daring

Agency Network: 
January 2019


In 2018, the French school of management Audencia revealed its new slogan: "Never Stop Daring", which reaffirms the essence of its brand internationally: audacity. To accompany this change, Audencia introduces its new brand campaign, symbol of its singularity and its values. Its form is audaciously offbeat, far from a classic corporate film for a (French) school. This movie multiplies historical and contemporary cultural references in a humorous way. This new campaign aims to break the clichés about business schools.

Faithful to its commitment to co-creation, all the background actors are students and staff from Audencia.

Digital advertisement created by Campus Com, France for Audencia, within the category: Education.

Advertising Agency: Campus Com, Nantes, France
Copywriter / Script: Sabine Lieury
Account Manager: Coralie Hardy
Production Company: Sixtine
Producer: Jan Belletti
Director: Tom Evrard
Production Manager: Margot Canton Lamousse
Additional Credits: Frank Dormont, Frédéric Sénard
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kleenex's picture

not bad, but nut super special.

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