Tasmanian Tigers
Part of Collection
Description
To help raise awareness for Auckland Zoo’s conservation program, we used April Fools’ Day to convey a serious message, by disguising it as a joke.
Digital advertisement created by Ogilvy, New Zealand for Auckland Zoo, within the category: Recreation, Leisure.
Advertising Agency: Ogilvy, Auckland, New Zealand
Executive Creative Director: Damon O'Leary
Group Head Creative: Ben Pegler
Creatives: Freddie Coltart, Matt Williams
Designer: Sam Cox
Retoucher: Dan Spataru
Account manager: Michaela Kerr
Executive Creative Director: Damon O'Leary
Group Head Creative: Ben Pegler
Creatives: Freddie Coltart, Matt Williams
Designer: Sam Cox
Retoucher: Dan Spataru
Account manager: Michaela Kerr
Highest Rated
Apr 11, 2011 - 5:37LeeHarvey
The execution, nice as it is, kills the idea. Should have used some kind of realistic pics of the tiger to make it look real. Pity.
Creative Director
Apr 11, 2011 - 5:37LeeHarvey
The execution, nice as it is, kills the idea. Should have used some kind of realistic pics of the tiger to make it look real. Pity.
Creative Director
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