Tasmanian Tigers

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Published/Aired: 
April 2011
Auckland Zoo:  Tasmanian Tigers
Auckland Zoo Digital Ad -  Tasmanian Tigers

Description

To help raise awareness for Auckland Zoo’s conservation program, we used April Fools’ Day to convey a serious message, by disguising it as a joke.

Digital advertisement created by Ogilvy, New Zealand for Auckland Zoo, within the category: Recreation, Leisure.

Advertising Agency: Ogilvy, Auckland, New Zealand
Executive Creative Director: Damon O'Leary
Group Head Creative: Ben Pegler
Creatives: Freddie Coltart, Matt Williams
Designer: Sam Cox
Retoucher: Dan Spataru
Account manager: Michaela Kerr
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Highest Rated

LeeHarvey's picture

The execution, nice as it is, kills the idea. Should have used some kind of realistic pics of the tiger to make it look real. Pity.

LeeHarvey
Activity Score 3045
Creative Director
TommyO's picture

So-so.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

YJ's picture

I like it.

YJ
Activity Score 376
Art Director
LeeHarvey's picture

The execution, nice as it is, kills the idea. Should have used some kind of realistic pics of the tiger to make it look real. Pity.

LeeHarvey
Activity Score 3045
Creative Director
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