The Crushing Crescendo

Agency Network: 
October 2016


Why would a 5 ton boulder strike the final chord in a composition created by a Grammy nominated artist?

Atlas Copco’s new mine truck MT65 carries 65 tons – 5 tons more than the previous generations. In a market where loading capacity is completely crucial Atlas Copco wanted to feature the immense impact of 5 tons. Turns out there is one moment when you can almost sense the impact of heavy weight – when it’s falling.

Digital advertisement created by Graviz, Sweden for Atlas Copco, within the category: Industrial, Agriculture.

Advertising Agency: Graviz, Stockholm, Sweden
Art Director: Oskar Skott
Copywriter: Ida Jagerfelt
Account Director: Rodrigo Pozo Graviz
Account Manager: Fia Sörensson
Production company: Folke Film
Directors: Maceo Frost, Filip Nilsson
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kleenex's picture

The music was sooo good.

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