4 French Athletes butt naked during a photo shoot

Campaign
Agency Network: 
Published/Aired: 
September 2011

Also From This Campaign 3

Description

Athena, number one seller of men underwear in retail stores across France is launching its brand new line while anouncing its partnership with the French Athletics team. The brand strategy brought by EURO RSCG 360 brings a new playful spirit to the brand. Gone is the idealized image of the muscle man, welcome fun and humor for a campaign as colorful as the new boxers. 4 athletes strip down in the first step of the integrated campaign in a series of outdoor ads and a making of that reveals the naked truth about advertising.

Digital advertisement created by Euro RSCG, France for Athena, within the category: Fashion.

Advertising Agency: Euro RSCG 360, France
Advertiser's supervisors: Dominique Seau, Anouk Ribard, Françoise Chauvin
Agency's CEO: Pascal Allard
Agency's Managing Director: Vincent Mayet
Executive Creative Director: Hugues Pinguet
Account supervisors: Vanessa Bernard-Granger, Anne-Flore Seringe
Art Director: Thomas Derouault
Copywriter: Dimitri Hekimian
Art Buyer: Isabelle Baud
Agency Producer: Christophe Demeure
Photographer: Jean-Yves Lemoigne
Retoucher: Asile
Director: Agathe Riedinger
Production Company: Marcassin
Athletes: Renaud Lavillenie, Kevin Mayer, Martial Mbandjock, Romain Barras
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Highest Rated

Hadrons's picture

Really poor judgement

Hadrons
Activity Score 6056

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

kleenex's picture

They had to censor the video!?!?!?!

kleenex
Activity Score 58777
Web Designer/Developer
atb2005's picture
atb2005
Activity Score 13547
Roxanel's picture

I don't understand why we should fell offended about nakedness! I find that is a great video :)

Roxanel
Activity Score 16
Hadrons's picture

Really poor judgement

Hadrons
Activity Score 6056

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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