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Explore Ancient Egypt

Agency Network: 
Published/Aired: 
November 2017

Description

As our research showed that gamers did not trust Ubisoft’s traditional trailers, no matter how good they looked, we went with a different approach and designed an experience that would inspire gamers to create shareable, social, snackable pieces of content. Assassin’s Creed Origins claims to be the most accurate reproduction of ancient Egypt ever made. With its wonders of ancient civilization, Egypt has always been a favourite of tourists. So we thought that if this game is as close to reality as it claims, why not let people visit it as tourists?

We launched ExploreAncientEgypt.com, a website where gamers could book immersive guided tours within the actual game build. There they could explore never-before-seen regions of the game map and bring back digital memories in the form of Instagram and Facebook-like stories that they could customize and share everywhere on their social platforms—just as any excited tourist would.

Digital advertisement created by Bleublancrouge, Canada for Assassin's Creed, within the category: Gaming.

Advertising Agency: Bleublancrouge, Montreal, Canada
Executive Creative Director: Jonathan Rouxel
Associate Creative Director: Dominique Bulmer
Senior Creative Team: Adrien Héron, Ugo Martinez
Senior Art Director: Julien Hérisson
Creative Technologist: Alexandre Bourdon
Illustrators: Hayley Lim, Margot Brejon de Lavergnée
Media Vice-President: Dave Gourde
Account Supervisor: Audrey Bourdonnais
Account Coordinator: Leah Léger & Joëlle Laferrière
Web Producer: Amélie Poirier-Pharand, Alex Lauzon
In-Game Production: Fire without Smoke
Web Production: Alice & Smith
Audio Production: Apollo Studios
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Highest Rated

Lorenzo Blangiardo's picture

Stunning! A brand-new chapter in the videogame history.

Lorenzo Blangiardo
Activity Score 6
Art Director at BCube
Lorenzo Blangiardo's picture

Stunning! A brand-new chapter in the videogame history.

Lorenzo Blangiardo
Activity Score 6
Art Director at BCube
kleenex's picture

Now that was certainly different!!

kleenex
Activity Score 56161
Web Designer/Developer
liudo's picture

so clever bravo

liudo
Activity Score 2
ad_man98's picture

great!!!!!

ad_man98
Activity Score 2
human_droid12's picture

Awesome

human_droid12
Activity Score 3
vborder's picture

Great concept great games

vborder
Activity Score 3
Tbwa_carpet's picture

Nice

Tbwa_carpet
Activity Score 3
torga12's picture

Looks great.

torga12
Activity Score 4
roger_rab's picture

cool experience

roger_rab
Activity Score 3
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