As our research showed that gamers did not trust Ubisoft’s traditional trailers, no matter how good they looked, we went with a different approach and designed an experience that would inspire gamers to create shareable, social, snackable pieces of content. Assassin’s Creed Origins claims to be the most accurate reproduction of ancient Egypt ever made. With its wonders of ancient civilization, Egypt has always been a favourite of tourists. So we thought that if this game is as close to reality as it claims, why not let people visit it as tourists?
We launched ExploreAncientEgypt.com, a website where gamers could book immersive guided tours within the actual game build. There they could explore never-before-seen regions of the game map and bring back digital memories in the form of Instagram and Facebook-like stories that they could customize and share everywhere on their social platforms—just as any excited tourist would.
Digital advertisement created by Bleublancrouge, Canada for Assassin's Creed, within the category: Gaming.
Executive Creative Director: Jonathan Rouxel
Associate Creative Director: Dominique Bulmer
Senior Creative Team: Adrien Héron, Ugo Martinez
Senior Art Director: Julien Hérisson
Creative Technologist: Alexandre Bourdon
Illustrators: Hayley Lim, Margot Brejon de Lavergnée
Media Vice-President: Dave Gourde
Account Supervisor: Audrey Bourdonnais
Account Coordinator: Leah Léger & Joëlle Laferrière
Web Producer: Amélie Poirier-Pharand, Alex Lauzon
In-Game Production: Fire without Smoke
Web Production: Alice & Smith
Audio Production: Apollo Studios