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Agency Network: 
Published/Aired: 
November 2016

Description

Knowing that every art director has received hundreds of photographers' postcards in the mail and that almost every one ends up being thrown away, Havas Worldwide Canada created the world’s first Instagram promo – #CollabWithAric. The idea began with Aric making a list of his top 30 art directors. He combed through each of their Instagram feeds and selected one iconic photo. Using the photo asinspiration, Aric shot a second photo that complemented the subject matter. The two photos were then posted to Aric’s feed, @aricgphotography, with each art director tagged along with a caption asking to collaborate.

Digital advertisement created by Havas, Canada for Aric Guite Photography, within the category: Electronics, Technology.

Advertising Agency: Havas, Toronto, Canada
Chief Creative Officer: Helen Pak
Creative Directors: Helen Pak, Cory Eisentraut
Senior Art Director: Natee Likitsuwankool
Senior Copywriter: Deric Moore
Photographer: Aric Guite
Editor: Renato Sorbara
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Highest Rated

kleenex's picture

Solid idea.

kleenex
Activity Score 58667
Web Designer/Developer
kleenex's picture

Solid idea.

kleenex
Activity Score 58667
Web Designer/Developer
morse's picture

Great effort!

morse
Activity Score 18121
Art Director |

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