Choco-coat App

Published/Aired: 
April 2011
Anti-Slavery:  Choco-coat App
Anti-Slavery Digital Ad -  Choco-coat App

Description

URL: http://choco-coat.com/

Choco-coat the harsh reality into a sweet, chocolatey version of the truth.

Digital advertisement created by Lean Mean Fighting Machine, United Kingdom for Anti-Slavery, within the category: Public Interest, NGO.

Advertising Agency: Lean Mean Fighting Machine, London, UK
Creative Directors: Dave Bedwood, Sam Ball
Art Directors: Eduardo de Jevenois, Kieron Roe
Copywriters: Martin Taussik, Dom Moira
Account Director: Richard Lloyd
Producer: Sian McLachlan
Designer: Pete Duffield
Programmer: Fraser Hobbs
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Hahalexander's picture

nice

Hahalexander
Activity Score 140
Sint-Lucas Visual Arts
sirvan's picture

(I hate to say this) but it would work better for a chocolate company. The seriousness of the message just doesn't mesh w/ the cuteness of the execution. There's something, just, "off" with this. Great general idea though.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

DanT's picture

As a twitter heavy user, I love this app! I think you've nailed it!

DanT
Activity Score 23
Lewisdotcom's picture

Really nice idea, it's simple, entertaining and at the same time gives info that I would probably won't read. Great job!

Lewisdotcom
Activity Score 21
Bob.C's picture

This is such a missed opportunity
It could be so much more effective if it was done with nicer visuals : type in your message and have it output in rich, semi-melted, 3d, chocolate-coated lettering on an attractive background with the fact bit along the bottom.

As it is i doubt that it will get the attention it deserves

Bob.C
Activity Score 1157
Copywriter at Convince Ltd |

= http://we-convince.com/ =

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