Choco-coat App

April 2011
Anti-Slavery:  Choco-coat App
Anti-Slavery Digital Ad -  Choco-coat App



Choco-coat the harsh reality into a sweet, chocolatey version of the truth.

Digital advertisement created by Lean Mean Fighting Machine, United Kingdom for Anti-Slavery, within the category: Public Interest, NGO.

Advertising Agency: Lean Mean Fighting Machine, London, UK
Creative Directors: Dave Bedwood, Sam Ball
Art Directors: Eduardo de Jevenois, Kieron Roe
Copywriters: Martin Taussik, Dom Moira
Account Director: Richard Lloyd
Producer: Sian McLachlan
Designer: Pete Duffield
Programmer: Fraser Hobbs
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Hahalexander's picture


Activity Score 140
Sint-Lucas Visual Arts
sirvan's picture

(I hate to say this) but it would work better for a chocolate company. The seriousness of the message just doesn't mesh w/ the cuteness of the execution. There's something, just, "off" with this. Great general idea though.

Activity Score 29856


"I love some things, and don't love some other things."

DanT's picture

As a twitter heavy user, I love this app! I think you've nailed it!

Activity Score 23
Lewisdotcom's picture

Really nice idea, it's simple, entertaining and at the same time gives info that I would probably won't read. Great job!

Activity Score 21
Bob.C's picture

This is such a missed opportunity
It could be so much more effective if it was done with nicer visuals : type in your message and have it output in rich, semi-melted, 3d, chocolate-coated lettering on an attractive background with the fact bit along the bottom.

As it is i doubt that it will get the attention it deserves

Activity Score 1155
Copywriter at Convince Ltd |

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