In order to demonstrate how inaction correlates with domestic violence, we decided to use the most widespread symbol of ignoring the problem - the act of closing eyes. Our AI powered interactive web-platform uses the simplest of mechanics to deliver the message - You close your eyes - violence goes On, you open them - it stops.
Digital advertisement created by Redberry, Georgia for Antipfund Georgia, within the category: Public Interest, NGO.
Copywriters: Nina Modebadze, Misho Tsiklauri
Creative Directors: Rezo Shelia, Toka Areshidze
Executive Producer: Tatia Dolidze
Account Director: Levan Ketskhoveli
Creative Team: Ramaz Davituri, Mariam Giguashvili, Misho Tsiklauri
Copywriters: Toka Areshidze, Rezo Shelia
Graphic Designers: Mariam Giguashvili, Salomea pertaia, Salome Khazaradze
Strategy Team: Gaga Darsalia, Niko Rekhviashvili, George Karanadze
Digital Planner: Aleksandre Kvetenadze