Open Your Eyes to Stop the Violence

Agency Network: 
November 2017


In order to demonstrate how inaction correlates with domestic violence, we decided to use the most widespread symbol of ignoring the problem - the act of closing eyes. Our AI powered interactive web-platform uses the simplest of mechanics to deliver the message - You close your eyes - violence goes On, you open them - it stops.

Digital advertisement created by Redberry, Georgia for Antipfund Georgia, within the category: Public Interest, NGO.

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kleenex's picture

I say it worked.

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