Of course the world of tomorrow will look different and become more and more tech-driven. But let’s be realistic: even in the future things will go wrong. Bad luck is inevitable. Futuristic robots will still suffer from errors, flying cars and lightsabers will break down. The future needs engineers to fix it (maybe even more than nowadays). That’s life.
Digital screens show examples of silly futuristic incidents and accidents. The main campaign target group consists of young professionals aged 18-25, working outside the tech industry, who might consider studying Engineering at the Amsterdam University. Reason for a playful approach, so a broad audience can relate to it.
Digital advertisement created by Joe Public, Netherlands for Amsterdam University of Applied Sciences, within the category: Education.