Give your name to Freedom

Agency Network: 
June 2013


With this, we want to get the world's biggest signatures bank for human rights petitions. And the idea is quite simple. A man is running through the city and we listen to him remembering what he went through.
He comes to a stop and uncovers his torso, showing his skin covered in names from those who signed his freedom. At the end, we direct people to sign our petitions on the microsite attached on the Portuguese Amnesty Website:

Digital advertisement created by McCann, Portugal for Amnesty International, within the category: Public Interest, NGO.

Advertising Agency: McCann, Lisbon, Portugal
Creative Director: José Godinho Marques
Art Director: Maria Inês Leiria
Copywriter: Sara Soares
Agency Producer: Bruno Carvalho
Production company: Garage Films
Executive Producer: Miguel Varela
Director and DOP: Enrique Escamilla
Music: Phillip Glass
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Sacrilegend's picture

No denying its artistry, but my the wait. My god.

Activity Score 3394
kleenex's picture

Concept is good, but the video could be shorter.

Activity Score 58777
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