March 2018


Opioid Addiction is something that is difficult to recognize. Someone close to us could be struggling, and we wouldn’t know until it’s too late. So we decided to show the world what it would be like if their friends started disappearing. We call it, the Anti-Social Experiment: a Facebook simulation showing the dangerously close effects of opioid addiction and overdose.

Digital advertisement created by Miami Ad School, United States for American Society of Addiction Medicine, within the category: Public Interest, NGO.

Advertising School: Miami Ad School, San Francisco, USA
Art Director: Belen Aragon
Copywriter: Nechama Muchnik
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