Agency Network: 
January 2012
American Heritage Dictionary:
American Heritage Dictionary Digital Ad -



The site brings this concept to life in a very dynamic and personal way, by engaging people to create a self-portrait in their own words. Visitors to can upload a photo or use their webcam to take a picture of themselves. They can then connect to Facebook or Twitter to pull in words from their social stream, or enter words that best define who they are. From there, Lollipop created a server-side application that composites a user’s words with their photo, creating a unique word-based self portrait.

Digital advertisement created by Mechanica, United States for American Heritage Dictionary, within the category: Media.

Advertising Agency: Mechanica, USA
Creative Directors: Jim Garaventi, Libby Delana
Brand Director: Julie Carney
Executive Producer: Eric Freedman
Interactive Production Company: Lollipop
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kleenex's picture

looks like a cool idea.

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