The Young Professionals Project

Agency Network: 
October 2012


American Express Israel is promoting The Young Professionals Project — a nourishing environment for young business talents — and chose to focus and guide nine young professionals for a year providing them with diverse and valuable professional guidance as well as a variety of tools and offers that will help bring them to their full potential. The launching of the campaign started with a music clip in collaboration with TYP – an Israeli electro pop band made up of producer Johnny Goldstein and singer/songwriter/producer Ivry Lider.

Executive Creative Director / Deputy CEO:Yoram Levi

Digital advertisement created by Saatchi & Saatchi, Israel for American Express, within the category: Finance.

Advertising Agency: BBR Saatchi & Saatchi, Tel Aviv, Israel
VP Creative Director: Nadav Pressman
Creative Director: Tomer Gidron
Art Director: Tom Zakai
Copywriter: Liron Cohen
VP Digital: Maayan Tirangel
Digital Creative Director: Asaf Lupo
VP Planning: David Kosmin
Senior Planner: Guy Gordon
VP Production: Dorit Gvili
Production Manager: Gali Starkman
VP Group Account Head: Maya Salomon
Account Supervisor: Lia Gat
Account Executive: Sharon Zeevi
Production Company: Periscope
Director: Vania Heymann
Media: Yoav Tzuker, Ori Michael, Sivan Ramati / Zenit Digital
Traffic: Ronit Doanis
Director Of Photography: Moshe Mishal
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DesignDine's picture

Amazed!! Really really amazed!

Activity Score 1313
Art Director at UK |

kleenex's picture

great product value, BUTTT why is one man dressed in womens clothing???

Activity Score 58777
Web Designer/Developer
ItMatters's picture

Like the song.

Activity Score 2167
theoldkettle's picture

The song itself amazing!!!

Activity Score 212
Art Director at Future Group
Feysless's picture

i like it but yeah why is one dressed as a woman? young woman professionals?

Activity Score 2657
Art Director |

groovy baby!

VampAd's picture


Activity Score 1151
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