CITÉS

Campaign
Agency Network: 
Published/Aired: 
February 2021

Description

https://activity.tiktok.com/magic/page/ejs/603862d37685cc02d870bf89?ap...

Starting February 26, 2021, Prime Video France is launching, exclusively on TikTok, CITÉS, a series written and directed by French author and artist Abd Al Malik. CITÉS is the first Prime Video series 100% TikTok - all the stages of production (casting, shooting, editing, broadcasting) were made or created for the platform. At the heart of the plot: French youth and their relationship to French heritage.

In France, in every neighborhood, every village, every city center, there are places that bear the names of prominent figures representing our cultural heritage. Places like Albert Camus Middle School, George Sand Square, Isabelle Eberhardt Library, Aragon Plaza – stages of everyday life, where youth from all walks of life meet up to rap, dance, skateboard, play basketball, football, or simply hang out.

CITÉS is a new genre of series that shows us the trials and tribulations of a group of friends (aged 15 to 25), spread out across France, connected by TikTok who, using the app’s features, bring to life notable quotes from famed authors.

CITÉS highlights the relationship between youth and France’s cultural heritage by striving to show that there is no disconnection between them. We just have to tell it through the prism of our times.

Digital advertisement created by Herezie, France for Amazon Prime Video, within the category: Media.

Advertising Agency: HEREZIE, France
Social brand manager: Alexandre Andresciani
Social brand CD: Enzo Annunziata
ECD: Etienne Renaux, Paul Marty
TV Production: Tanya Kozlova, Laureen Rigot
Art direction : Hugo Doré, Joris Bourquin
Conception: Tom Danguy, Antoine des Beauvais
Social media manager: Douglas Antonio, Lucie Roques
Account Director: Dimitri Boudnikoff
Account Manager: Marine Chenu
Account Executives: Laura Marie, Lisa Duchein
Writer and Director: Abd Al Malik
Production: Prime Video France
Production executive: Quad Stories
Broadcast: TikTok
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