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AmazonGo For Everyone

Published/Aired: 
April 2019

Description

Cashless stores are excluding millions of American who live below the poverty line. People who live below the poverty line do not have enough income to sustain an active bank account. And without that, they are excluded from cashless grocery stores like AmazonGo. Amazon Go For Everyone will change that by transferring food stamp into in-store credit, allowing American working poor to be included in this new technology.

Digital advertisement created by S.I. Newhouse School of Public Communications, United States for Amazon, within the category: Retail Services.

Advertising School: S.I. Newhouse School of Public Communications, Syracuse, USA
Professor: Mel White
Professor: Kevin O'Neill
Voice Over: Tina Perkins
Copywriter: Yuchien Wang
Art Director: Lindsay Weisleder
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