Agency Network: 
Published/Aired: 
April 2017

Description

To educate a younger audience about the effects of Alzheimer’s, we partnered with Shazam and gave the app the debilitating symptoms of the disease, giving users a hard-hitting insight into the daily struggles people suffering from Alzheimer’s have to face.

Digital advertisement created by Innocean, United Kingdom for Alzheimer’s Research UK, within the category: Public Interest, NGO.

Advertising Agency: Innocean Worldwide UK
Creative Directors: Andy Wyton, Chris Kirk
Art Director: Simon Carr
Copywriter: Tristan lenczner
Designer: Liam Graham
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Highest Rated

morse's picture

Wow, well done.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

morse's picture

Wow, well done.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture

Loved the concept, but I think it lacked clicks.

kleenex
Activity Score 57863
Web Designer/Developer
UpRight's picture

Done, exactly the same. Even the title
"The day Shazam went deaf", "The day Shazam forgot"
The original idea was published in 2015 and won 2 Clio awards, and several more awards.

http://www.adforum.com/creative-work/ad/player/34520947/the-day-shazam...

http://adsoftheworld.com/media/online/shazam_protect_your_hearing

http://clios.com/health/winner/1362

UpRight
Activity Score 2
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