The day Shazam forgot
Description
To educate a younger audience about the effects of Alzheimer’s, we partnered with Shazam and gave the app the debilitating symptoms of the disease, giving users a hard-hitting insight into the daily struggles people suffering from Alzheimer’s have to face.
Digital advertisement created by Innocean, United Kingdom for Alzheimer’s Research UK, within the category: Public Interest, NGO.
Creative Directors: Andy Wyton, Chris Kirk
Art Director: Simon Carr
Copywriter: Tristan lenczner
Designer: Liam Graham
Wow, well done.
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
Loved the concept, but I think it lacked clicks.
Done, exactly the same. Even the title
"The day Shazam went deaf", "The day Shazam forgot"
The original idea was published in 2015 and won 2 Clio awards, and several more awards.
http://www.adforum.com/creative-work/ad/player/34520947/the-day-shazam...
http://adsoftheworld.com/media/online/shazam_protect_your_hearing
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