Agency Network: 
November 2008
Allstate:  Football
Allstate Digital Ad -  Football


Digital advertisement created by Leo Burnett, United States for Allstate, within the category: Finance.

Advertising Agency: Lápiz / Leo Burnett, Chicago, USA
Chief Creative Officer: Laurence Klinger
Associate Creative Directors: Javier Osorio, Eduardo Cintron
Art Director: Jorge Pomareda
Sr. Copywriter: Carlos Bretel
Art Director: Oscar Contreras
Production Artist: Fernanda Burgel
Agency Executive Producer: Daniel Paul
Interactive Producers: Domani Studios
Executive Interactive Producer: Bill Fletcher
Interactive Producer: Peter Guarino
Interactive Creative Director: Jonathan Hills
Design Director: Ben Tricklebank
Technology Director: Oscar Trelles
Development Lead: Mark Llobrera
Executive Producer (Film): Mitch Lawin
Director: Jonathan Hills
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mumur81's picture

ahh mm,.. is this a school work??

Activity Score 55
Graphic Designer
dansheppy52's picture

yes. this is school work. the teacher gave the students a few million dollars to work with.
"There is no entitlement to the consumer's attention. It is earned."
-Luke Sullivan

Activity Score 398
University of Nebraska-Lincoln |

"There is no entitlement to the consumer's attention. It is earned."
-Luke Sullivan

Guest commenter's picture

I don't get it. And yes, I speak Spanish.

Guest commenter
what the?'s picture

I don't get it also and i speak dutch, french, english and tamazight

what the?
daniel_glezmilan's picture

Asociados, Directores de Arte, Copy Sr, Director General Creativo, etc., etc., etc., ¿para esto?

Activity Score 284
Copywriter at |

ElChapu's picture

No kidding?

Guest commenter's picture

wowooooooooo.. very nice .. what a great idea ... but only for aliens .. opssssssssssss ... you can do much better man .. i mean it .. we all come here to see some real good stuff .. not craping around .

Guest commenter
Guest commenter's picture

mmm people, this is a very very cool website, not a print ad.

Guest commenter
Guest commenter's picture

I don't speak spanish, but all the videos and the production are first class.

Guest commenter
Seamonkey_Saint's picture

awesome website.... done very well.

Activity Score 2
Guest commenter's picture

Wow, being a fan of the el TRI myself, I've never seen a site so cool like this one for the team!!!

Great job!

Guest commenter
Guest commenter's picture

Americans dont know ANYTHING about soccer.

Guest commenter
Guest commenter's picture

That's why this was done by a hispanic agency :)

Guest commenter
Guest commenter's picture

I think this site is done with a good intention but still need more attention.

Guest commenter
Guest commenter's picture

Crea tu balón, wow es la idea mas original que Lapíz a tenido. Felicidades, cuantas veces han usado esa tecnica? Mil veces!

Dicén que echando a perder se aprende...algun día!

Create your ball, wow is the must original idea Lapíz has came out with. Congratulations, how many times have they use this idea? A thounsend times!

They say that f. up things you'll learn...some day!

Guest commenter
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