To promote its communication of – ‘We listen to you’, the music video focuses on core issues faced by today’s youth where they are neglected, often misunderstood, and are misrepresented. The pun derived from a common expression among youth – “Yaar ye meri kyun maanta nahi? “, BAGIC & WATConsult imbibed and created the musical genius garnering over a million views. Endorsing the free thoughts online, the lyrics were sourced in the form of tweets and facebook posts reflecting real life incidents.
Digital advertisement created by WATConsult, India for Allianz, within the category: Finance.