Advertisement

Maanta Nahi Anthem

Agency Network: 
Published/Aired: 
October 2014

Description

To promote its communication of – ‘We listen to you’, the music video focuses on core issues faced by today’s youth where they are neglected, often misunderstood, and are misrepresented. The pun derived from a common expression among youth – “Yaar ye meri kyun maanta nahi? “, BAGIC & WATConsult imbibed and created the musical genius garnering over a million views. Endorsing the free thoughts online, the lyrics were sourced in the form of tweets and facebook posts reflecting real life incidents.

Digital advertisement created by WATConsult, India for Allianz, within the category: Finance.

Advertising Agency: WATConsult, Mumbai, India
Creative Director: Sahil Siddiqui
Art Director / Copywriter / Photographer: The Viral Fever
Log in to post comments
kleenex's picture

Grammy time..

kleenex
Activity Score 58797
Web Designer/Developer
DavidGuess902's picture

LOL!! curious about this

DavidGuess902
Activity Score 9
Liviu's picture

the results are impressive

Liviu
Activity Score 4401
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement