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I Like France

Published/Aired: 
August 2012

Description

Digital integrated operation during the Olympic Games 2012. The idea was to connect all the fans, who stayed in France during the event, with the French Olympic Team. A Facebook application let them send their written and oral cheers. All the supports were broadcasted on a giant screen and via the technology AudioSpotlight in London.

Digital advertisement created by Social Mix Media Interactive, France for Allianz, within the category: Finance.

Advertising Agency: Social Mix Media Interactive, France
Art Director: Emilie Basset
Copywriters: Hugo Fromont, Pierre Ayroles
Account Director: Emmanuelle Cabrera
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kleenex's picture

I see some nice results.

kleenex
Activity Score 58797
Web Designer/Developer
stickynotes's picture

25 messages per day doesn't seem to be too much. but i like the interaction part.

stickynotes
Activity Score 1094
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