Description
Users make their own stories through 37 Instagram accounts, 85 unique paths and 12 alternate endings.
This professional campaign titled 'The Short Way - An Interactive Instagram Adventure' was published in Turkey in May, 2015. It was created for the brand: Akbank Short Film Festival, by ad agency: McCann. This Digital medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted almost 9 years ago.
Credits
Advertising Agency: McCann, Istanbul, Turkey
Chief Creative Officer: Uğur Çakır
Creative Director: Taygun Dömbekçioglu
Art Director: Hazel Eren
Copywriters: Ömer Ceran, Duygu Yazıcı
Social Media Manager: Cemil Haşimi
Community and Content Managers: Adil Dani Kohen, Melike Murat
Strategic Planner: Tuğçe Esener
Agency Producer: Zeynep Doğu
Client Services Director: Özlem Milor İslam
Account Executive: Duygu Teser
Project Managers: Emrah Dalgıç, Çağlar Çiftpınar
Motion Graphic Designer: Sencer Yalçın
