Parched soil typeface

Agency Network: 
Published/Aired: 
August 2015
Akatu Institute:  Parched soil typeface
Akatu Institute Digital Ad -  Parched soil typeface

Description

Unique typeface inspired by the parched soil of the Cantareira reservoir system, the primary water source for the metropolitan region of São Paulo. It’s an alphabet designed to give voice to Mother Nature and spread messages encouraging everyone to consume water conscientiously.

Digital advertisement created by DDB, Brazil for Akatu Institute, within the category: Public Interest, NGO.

Advertising Agency: DM9DDB, Brazil
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Highest Rated

damnson's picture

10/10 comment.

damnson
Activity Score 11375
Copywriter |

An axe murderer of ads.

halaby87's picture

Ok

halaby87
Activity Score 10446
Other at Health Communications Egypt |

M.Halaby

SayItOutLoud's picture

First, I must say, it's done.

https://www.youtube.com/watch?v=TGJPaX8quZM

And second, I see the good intentions behind it but, as most of brazilians know,the drought in the Cantareira system is not causade by misuse of water but by the negligence of our beloved governor. Mother Nature doesn't need to speak out. Our citizens, voters and tax payers need.

SayItOutLoud
Activity Score 100
Copywriter |

SayItOutLoud

damnson's picture

10/10 comment.

damnson
Activity Score 11375
Copywriter |

An axe murderer of ads.

kleenex's picture

EEEHHH...

kleenex
Activity Score 57557
Web Designer/Developer
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