Agency Network: 
October 2014


Digital advertisement created by True, New Zealand for Air New Zealand, within the category: Transport.

Advertising Agency: True, New Zealand
Production company: WETA Workshop
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morse's picture

Very nice! :)

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

halaby87's picture

The virgin one was way cooler but ok

Activity Score 10498
Marketing Manager |


Manuja Kodikara's picture

bit of a waste of money...!

but on a separate note... was nice to see orcs and elves getting along!

Manuja Kodikara
Activity Score 1508
Creative Director at ABS | Gardner Dixon Hall International |

-eM Kay-

sanch's picture

Nice>> the last part made me laugh...everyone getting along nicely.

Activity Score 18
Executive Creative Director
damnson's picture


Activity Score 11517
Copywriter |

An axe murderer of ads.

zhou wang's picture

This video is the most interesting safety video that I have never seen. When I first time saw the safety video on airplane, I listen carefully and pay attention to the instructions. But later I get bored on the videos and start ignoring them. This safety video is very attractive for viewers and I’m desired to see what’s going on next in the video. The safety instructions are perfectly inserted to the story; they have clearly showed people the instructions and also make it fun and interesting to view. The Hobbits make New Zealand famous and that’s one of the reason that encourage people to visit New Zealand. The real characters from the movie definitely catches visitor’s eyes and give them a feeling of being in the Hobbits world. Customers will remember Air New Zealand by the amazing safety video that they saw. The Air New Zealand is developing a company image that contains friendly service and amazing journey experience. On the other side, I think too much entertainment and humor element for an air company would reduce people’s safety concern about the company. This four minute video looks expensive to me from its designs and images, I think this is too much costing for a safety video. The cost might not deserve the same market value to the company.

zhou wang
JLL's picture


Activity Score 399
Director of Creation - Copywriter
thedesignaddict's picture

This is great. Nice that they could pull it off.

Activity Score 5403
Art Director at Freelance
kleenex's picture

A big production that worked.

Activity Score 58791
Web Designer/Developer
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