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Lucie Chatbot

Agency Network: 
Published/Aired: 
September 2018

Description

6 months after Louis, a first chatbot relating to baggage, Lucie was born with an ambitious goal: to book your perfect trip through a conversational experience. Knowing that 2/3 social media users do not have a specific destination in mind, Lucie offers a fun and innovative conversational experience to everyone. Addressing millennials, we defined a playful tone and witty visual language living on one full edit and three specific cut-downs for media targeting. Reaching travelers from France, Canada, US and UK, Lucie brings fun and rich content through an innovative touchpoint to support sales: social conversational commerce.

Digital advertisement created by Goodkids, France for Air France, within the category: Transport.

Advertising Agency: Goodkids, Paris, France
Creative Director: Manuel Tocanne
Director: Alexis Willis
Managing Director: Nicolas Fretelliere
Production: 18-55
Sound Design: Chut on vous Ecoute
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kleenex's picture

nice looking spot.

kleenex
Activity Score 56089
Web Designer/Developer
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